Australia's most trusted
name in points travel.
For over 13 years, iFLYflat and The Flights Club have helped more than 6,000 Australian business owners turn everyday expenses into extraordinary travel. This is how it started — and where we're going.
A simple belief that changed
how Australians fly
In 2012, Steve Hui had a realisation that would become the foundation of everything: Australian business owners were sitting on a goldmine of unredeemed loyalty points — and nobody was helping them use it properly.
The banks were selling points. The airlines were hoarding award seats. And business owners were watching their hard-earned points expire, or redeeming them for toasters when they could have been flying Business Class to London.
"When every dollar in your business spends can be earning you points. Why fly Economy, when you can fly Business Class on points."
— Steve Hui, Founder, iFLYflatiFLYflat started as a consultancy. It became a movement. And The Flights Club is the culmination of 13 years of expertise, relationships, and a relentless belief that every Australian business owner deserves to fly better.
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2012Steve Hui leaves Macquarie Bank and founds iFLYflat — Australia's first dedicated points travel advisory for business owners.
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2013First national press coverage. iFLYflat is recognised as Australia's first points management business for business owners.
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2014Steve is named one of Australia's Young Business Leaders by CPA Australia's In The Black magazine — appearing on the May 2014 cover. The Sydney Morning Herald profiles him as "The Frequent Flyer Points Whisperer."
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2018Steve becomes Australia's most quoted points expert, with regular features in the AFR, The Australian, and Sky News.
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2024The Flights Club soft launches — a structured membership program giving every business owner the system to fly Business Class for life.
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2025Steve Pirie-Nally joins as Co-Founder. The Flights Club fully launches in its current form — expanding into experiences, Flights Club Travel, and community.
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20266,000+ customers helped. 1B+ points booked. The Flights Club continues to grow as Australia's leading points travel membership for business owners.
The people behind The Flights Club
Steve Hui and Steve Pirie-Nally are two of Australia's most respected points experts. Together, they have built the system that makes consistent Business Class travel automatic for over 6,000 Australian business owners.
Steve Hui left Macquarie Bank in 2012 with a conviction that would become the foundation of everything: Australian business owners were sitting on a goldmine of unredeemed loyalty points, and nobody was helping them use it properly. He founded iFLYflat to fix that.
Thirteen years later, Steve has helped over 6,000 customers transform their relationship with business travel — booking over 1 billion points and helping them fly flat from Australia to the world. His analytical, data-driven style — built on spreadsheets, live ROI calculations, and the Points Audit calculator — has made him Australia's most trusted and most quoted points expert. He is the host of the Always Business Class podcast and has appeared in over 200 media features.
"Turning tin into gold. Every dollar in surcharges returns two to three dollars in Business Class value. That's the arbitrage — and it works every single time."
ATIA Accredited
Steve Pirie-Nally is a third-generation aviator and entrepreneur who has spent more than two decades designing transformational experiences across seven continents. Known as The Travel & Experience Architect, Steve has created and scaled pioneering ventures including Unleashed Travel and EvolveX, as well as delivering large-scale productions from Antarctica expeditions with Peter Hillary to global events for brands such as Virgin Galactic.
His work blends adventure, leadership, and community-building, helping individuals, families, and organisations grow through experiences that are as unforgettable as they are impactful.
Behind every great flight
Our specialist team of Points Flight Experts handle the complex work of finding and securing award seats so you don't have to.
Our principles
Clarity over complexity
The loyalty points world is deliberately confusing. We cut through the noise and give you a clear, actionable system — not a 40-page guide you'll never read.
Results, not theory
Every recommendation we make is grounded in real redemptions, real data, and real results. We measure success in Business Class seats booked, not webinars attended.
Your points, your control
We never take possession of your points. We advise, we book, we guide — but your loyalty accounts remain entirely yours. Always.
Long-term relationships
Our members don't come back because they have to. They come back because the system keeps delivering. We build relationships that last years, not transactions that last minutes.
Business-first thinking
We understand business. We understand how businesses spend, how they grow, and how to structure a points strategy that scales with your success.
Premium, not just points
This isn't about collecting points for their own sake. It's about flying better, arriving fresher, and showing up to every meeting at your absolute best.
13 years of proven results
CPA Australia In The Black — May 2014 Cover
“Inspired, Intrepid and (Almost) Invincible — Young Business Leaders 2014”
Steve Hui was named one of Australia’s Young Business Leaders by CPA Australia, appearing on the cover of In The Black magazine in May 2014 — the same year the Sydney Morning Herald profiled him as “The Frequent Flyer Points Whisperer.”
Australia's most quoted points expert — as seen in
Australian Financial Review
Sydney Morning Herald
The Australian
Sky News
