Established in 2012, iFLYflat is the leader in reward points management. They are the experts in Points Advice and Flight Bookings. iFLYflat provides a fully managed service helping businesses and individuals to uncover the true value of their airline and credit card points.


Get to know Steve Hui

For over 17 years, Steve applied his skills solving complex problems in senior finance roles in corporations including Macquarie Bank, but made the brave move to leave the corporate world to start his own business inspired by his innovative thinking, his passion for travel and a burning desire to optimise things. Steve is a CPA and holds a Bachelor of Commerce from University of New South Wales.

It all started when he flew for the very first time in business class over 8 years ago on a business trip, and he was hooked. Since then, he has religiously researched and tested his knowledge in extracting the best ways to maximise the points to fly.



Steve is the leading authority on maximising the return from reward points for business, and is regularly invited to speak at international and local travel conferences, and run points workshops for corporates and professional organisations.

Steve is obsessed with helping others understand the amazing hidden value of using points to reduce the cost of travel in their businesses, and to help them to experience the true joys of flying in comfort to build stronger relationships with their family, friends and business stakeholders. Whether it's for personal or business, strong relationships is what sits at the core of life

His innovative business has been recognised with prestigious accolades including being selected as a 2014 Young Business Leader by CPA Australia, his expertise is often profiled in Sydney Morning Herald, Australian Financial Review, Luxury Travel Magazine and multiple publications and blogs, has appears regularly on Channel 7 & 9 news, Today Tonight, the Sunrise show, Sky Business News, Your Money Live to name but a few.

Seen Steve On TV?  Steve is regularly interviewed on TV, newspapers and magazines for his leadership in effective points management


With iFLYflat, I want to help SME business owners and employers to be able fly Business class on a regular basis, so they can travel with confidence… Enjoying the space, the privacy, respect and above all, their own head space to think and grow.



A team of flight booking and points experts, who make the magic happen.