Get to know Steve Hui

Founder and Chief Executive of iFLYflat - The Points Whisperer.


Established in 2012, iFLYflat is the leader in reward points management. Experts in Points: Strategy + Advice + Flight Bookings. iFLYflat provides a fully managed service helping businesses and individuals to uncover the hidden value of their frequent flyer and credit card points.

For over 17 years, Steve applied his skills solving complex problems in senior finance roles in corporations including Macquarie Bank, but made the brave move to leave the corporate world to start his own business inspired by his innovative thinking, his passion for travel and a burning desire to optimise things. Steve is a CPA and holds a Bachelor of Commerce from University of New South Wales.

It all started when he flew for the very first time in business class over 8 years ago on a business trip, and he was hooked. Since then, he has religiously researched and tested his knowledge in extracting the best ways to maximise the points to fly.



Steve is the leading authority on maximising the return from reward points for business, and is regularly invited to speak at international and local travel conferences, and run points workshops for corporates and professional organisations.

Steve is obsessed with helping others understand the amazing hidden value of using points to reduce the cost of travel in their businesses, and to help them to experience the true joys of flying in comfort to build stronger relationships with their family, friends and business stakeholders. hether it's for personal or business, strong relationships is what sits at the core of life

His innovative business has been recognised with prestigious accolades including being selected as a 2014 Young Business Leader by CPA Australia, his expertise is often profiled in Sydney Morning Herald, Australian Financial Review and multiple magazines, has appears regularly on Channel 7 & 9 news, Today Tonight, the Sunrise show and Sky Business News to name but a few.



We want to help SMEs to be able fly Business class on any trip, for any purpose, so they can benefit from the space, the privacy, the respect and above all, their own mind space to think.


Email Steve

Seen Steve On TV?  Steve is regularly interviewed on TV, newspapers and magazines for his leadership in effective points management

Seen Steve On TV? Steve is regularly interviewed on TV, newspapers and magazines for his leadership in effective points management


The High Miles’ Club

Steve also runs the growing LinkedIn group – The High Miles’ Club. A virtual lounge for like-minded people to network, discuss and share questions about frequent flyer and credit cards points strategies in a casual and informal way.

Feel free to join and participate in the conversations.