Australia's most quoted
points expert.
Steve Hui has appeared in 200+ media features across Australia's leading publications, television networks, radio programs, and digital platforms. Journalists come to him for practical commentary on loyalty points, business travel, and premium flight strategy.
"They call him the ‘Points Whisperer’ for a reason."
— news.com.au, 2025Watch Steve on TV
When points, loyalty or premium travel hit the news, the networks call Steve. Tap any clip to watch — these play right here.
Steve Hui in the media
When journalists need to explain frequent flyer points, loyalty programs or business travel, they call Steve. Every appearance below links straight to the original broadcast, article or episode at the source.
Secrets to cracking elite Qantas and Virgin frequent flyer status — Steve Hui on how the top tiers really work.
“The golden age of credit card rewards is ending” — Steve Hui on why points are about to get harder as the banks change the rules.
“The frequent flyer points whisperer” — the 2014 profile that gave Steve his name.
Point Hacks sits down with Steve Hui of iFLYflat on personalised points strategy and booking Business Class.
“Time travel with the Points Whisperer” — a long-form profile of Steve Hui and how he plays the points game.
Frequent flyer experts reveal the rules quietly costing you points and money.
iFLYflat launches The Flights Club — turning business running costs into Business Class.
Public servants’ travel perks under review — Steve Hui on why unwinding status credits is hard.
What you didn’t know your boarding pass reveals about you.
“Give customers a winning feeling and they’ll part with their money” — Steve Hui at the Luxury Marketing Summit.
AU Abroad meets Steve Hui — “financial planning for frequent flyer points.”
Want a cheap Business Class flight? Steve Hui tells us how.
The best way to make use of your frequent flyer points right now.
Ep 103 — frequent flying with iFLYflat founder Steve Hui.
Steve Hui on building iFLYflat and flying Business Class on points.
What impact will the fuel crisis have on your frequent flyer points?
Accor Plus partners with iFLYflat Flights Club
New podcast Always Business Class shares the art of premium travel
There's a big change coming for frequent flyer points and it doesn't look good for everyday Aussies
How to get the most out of your frequent flyer points
Why it's almost impossible to book a flight with points right now
Is Virgin Australia out of the woods now that it has a buyer?
iFLYflat: The Point Whisperer is ready to change the travel game
Who the hell is Steve Hui?
How I flew in Emirates' first class A380 suite for just $400
Review: Qantas A330 new Business Suite
Qantas' first class autumn menu
Changing sales pitch helped iFLYflat take off
The frequent flyer tricks you need to know, according to Steve Hui from iFLYflat
Accor Plus Joins Forces With iFLYflat To Help Australians Travel Smarter
Beyond Qantas: Which airline loyalty program is right for you?
Qantas double Status Credits goes live - and now they count towards Lifetime Status
How The Points Whisperer hacked his own PR without ever sending a pitch
Airline points myths debunked: How to fly business class for a fraction of the cost
How to make the most of Qantas' new loyalty rules
Why Qantas' Economy Plus seats may be no bargain for frequent flyers
How frequent flyer experts cracked the code of loyalty programs and turned points into big business
'Most people don't know': Points guru Steve Hui reveals best frequent flyer programs after Qantas devaluation
Frequent flyer experts reveal rules costing you points and money
Frequent flyer points: an asset with value that many don't realise
Why free upgrades are a thing of the past (except for politicians)
Want to fly business class for less? Try these tips.
How to make those airline 'status runs' count
The great pointy-end points heist
You can now use your Qantas frequent flyer points to book luxury holidays
Meet the small business owners who are point-hacking gurus
Eight tips for how you can fly first class using points, according to Steve Hui from iFLYflat
You can win from the oil price drop
Business class upgrades: your complete guide
Up, up and away
“The most expensive habit in modern travel” — Steve Hui on where travellers quietly lose the most value.
How savvy business owners turn large tax bills into cheap Business Class flights.
The Aussie who saved $50K on Business Class flights using points earned through everyday business expenses.
Live TV: what your Business Class boarding pass really reveals.
iFLYflat & The Flights Club featured in the national press.
“Points guru” Steve Hui reveals how to maximise your frequent flyer points.
Perth Breakfast: getting real value out of the points you already hold.
How Virgin’s Velocity rewards compare with Qantas on the new routes.
Making the most of Qantas Classic Rewards.
On the limited availability of Qantas frequent flyer seats.
Travel etiquette and a smarter points strategy.
National newspaper feature on maximising frequent flyer points.
What the Qantas frequent flyer changes mean for you.
Qantas closes in on its biggest-ever frequent flyer revamp.
How to game Qantas’ new frequent flyer program.
Two-page feature on maximising frequent flyer points.
Ep 12 — turning business bills into Business Class.
Cited as a case study in a university accounting textbook (5th Ed.).
Two-page Steve Hui feature.
Ep 10 — a CEO deep-dive interview.
Quoted on the new Velocity–Myer points partnership.
Frequent flyer points, explained on air.
“Points systems are fair — and still worth it.”
Forget using frequent flyer points for First & Business until 2023.
The Business of Loyalty.
You can travel almost anywhere “for free” using frequent flyer points.
Newspaper feature on maximising points.
Channel 7 News interview on points and premium travel.
On A Current Affair with Chris O’Keefe.
Points TV appearance.
The Morning Show points segment.
Fly Away Friday on ausbiz.
In conversation on Ricardo TV.
Mindset interview.
EasyCompanies Facebook Live.
When it doesn’t make sense to upgrade to Business Class.
Guest on the world’s #1 loyalty podcast.
How iFLYflat secures premium airline upgrades.
What you need to know before you travel overseas.
Australian Aviation podcast, Ep 24.
Named a 40 Under 40 Most Influential Asian-Australian.
Featured podcast episode.
Earning & using frequent flyer points.
Why frequent flyer points still matter.
Points strategy for trade business owners.
The boarding-pass photo experiment every traveller should see.
Follow your passion.
Pivoting the travel industry.
Easy ways to earn airline points.
How to live like a multimillionaire — on points.
Guest on Influence Unlocked.
Escape magazine points feature.
On Ticker News talking points and premium travel.
Need a sharp media voice on
points, loyalty, or business travel?
Steve Hui is available for media interviews, keynote presentations, panel discussions, and expert commentary on loyalty points, business travel behaviour, and the evolving economics of frequent flyer programs.
- How to fly Business Class on points — the complete strategy
- The Qantas devaluation and what it means for Australian travellers
- Why SME owners are sitting on a goldmine of untapped points
- The future of loyalty programs in Australia
- Credit card strategy for maximum points earning
- Award redemptions — the strategies most travellers never discover
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Listen to the Always Business Class podcast
Steve Hui shares his expertise every week on the Always Business Class podcast — practical strategies for business owners who want to fly smarter.